Turbo Movida is a branding project born from creative chaos — an umbrella identity for two Tbilisi-based spirits: Soma Dry Gin and Turbo Chacha. Founded by two friends who distill and pour their creations in the city’s bars, the brand captures the pulse of Georgian nightlife and the raw energy of its nature.

The visual style takes inspiration from 90s cartoons and street style. The logo, which is my favorite and the central aspect of this branding, represents a flame with rounded edges, symbolizing how softly these drinks warm up the body and pour turbo energy into it.

As always, the most exciting part for me as a digital designer is the fact that whatever comes to my mind and is created digitally takes a physical form — something I can finally see beyond the screen and touch. I like to leave my artistry and small traces of my thoughts in places I feel energetically connected to. Creating the first animated screen for this branding took me the longest — and made me the happiest. After printing the stickers, I couldn’t wait to place them in the streets, at bars, and on some objects to photograph them. I’d really appreciate it if people noticed and engaged with these stickers — and recognized where they come from.

For the mockups, I’d like to give a shout-out to a fresh Georgian startup — @soko.mockups, created by two talented local designers I truly admire.

It’s always a pleasure to feel the support of a local creative community that uplifts one another.